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Bet 365 is a well-known global platform for online betting and gaming. Whether you’re interested in sports, live casino games, poker, or virtual betting, Bet 365 offers everything in one place. Millions of people across the world use Bet 365 every day because of its simplicity, variety, and trust.
This detailed guide will walk you through everything about Bet 365—from its history, services, and ownership to its features, legality, and much more. By the end, you’ll know if Bet 365 is right for you.
The History and Background of Bet 365
How Bet 365 Started
Bet 365 was founded in 2000 by Denise Coates in Stoke-on-Trent, England. Denise came from a family with a background in betting shop businesses. She had a vision to move betting online at a time when it was mostly done in physical shops.
With a small team and support from her family, she purchased the domain name bet365.com and built the website from a portable office. It was a bold move that changed the online gambling world forever.
Growth and Expansion
From the early 2000s, Bet 365 began to grow fast. Within a few years, it had millions of users and offered betting in several languages and currencies. It now operates in over 200 countries, supports 20+ languages, and handles billions of dollars in bets every year.
Today, Bet 365 is not just one of the largest betting companies in the UK—it is among the top betting companies in the entire world.
Who Owns Bet 365?
Bet 365 is a private company owned by the Coates family. Denise Coates is the founder and joint CEO, along with her brother John Coates. Their father, Peter Coates, also plays a role in the company and is known in the sports world as the chairman of Stoke City Football Club.
Denise Coates is one of the richest women in the UK. She owns more than 50% of the company and is known for her record-breaking annual salary, which has gone over £400 million in some years.
This strong family leadership is one reason Bet 365 has remained independent and successful.
Services Offered by Bet 365
Bet 365 is more than just a sports betting site. It offers a wide range of services and games. Let’s look at each one in detail.
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Sports Betting
This is the most popular service on Bet 365. You can bet on:
- Football (Premier League, La Liga, Champions League, etc.)
- Tennis (Wimbledon, ATP, WTA)
- Cricket (IPL, Test Matches, ODIs)
- Basketball (NBA, EuroLeague)
- Rugby, Ice Hockey, Golf, MMA, Boxing, and more
You can place bets before a match starts or even during the game using the in-play betting feature.
In-Play Betting
Live or in-play betting allows you to place bets while the match is happening. This feature includes live odds that change as the game progresses. It’s a thrilling experience and Bet 365 is one of the best platforms for it.
Live Streaming
With a funded account or an active bet, users can watch live sports events like:
- Football
- Tennis
- Horse Racing
- Basketball
- Table Tennis
- eSports
This makes Bet 365 a full entertainment package, not just a betting site.
Casino
Bet 365’s casino section offers hundreds of games:
- Slot machines
- Table games like Blackjack and Roulette
- Video Poker
- Live dealer games
The live casino features real human dealers streamed in HD quality.
Poker
The poker section is perfect for fans of Texas Hold’em and other poker variants. It includes:
- Cash tables
- Tournaments
- Sit-and-go events
- Leaderboards and rewards
Bet 365 also offers beginner poker guides.
Bingo
Bingo lovers can enjoy themed rooms, jackpot games, and community chats. Bet 365 bingo includes:
- 75-ball, 80-ball, and 90-ball bingo
- Free bingo rooms
- Bonus promotions
- VIP bingo rewards
eSports and Virtual Sports
eSports betting includes games like:
- League of Legends
- CS:GO
- Dota 2
Virtual Sports are computer-generated simulations of real games, like:
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- Virtual football
- Horse racing
- Tennis
- Motor racing
They run 24/7 and are great when no live matches are available.
How to Sign Up and Use Bet 365
Signing up on Bet 365 is quick:
- Visit www.bet365.com
- Click “Join”
- Fill in details like your name, date of birth, address, and email
- Set a secure password and 4-digit PIN
- Accept terms and conditions
- Verify your identity with documents (ID, address proof)
- Add a payment method and deposit funds
Once registered, you can start placing bets or playing games instantly.
Payment Methods on Bet 365
Bet 365 supports a wide range of global and local payment options:
- Credit/Debit Cards: Visa, MasterCard, Maestro
- E-wallets: PayPal, Skrill, Neteller
- Prepaid Cards: Paysafecard
- Bank Transfer: Local and international
- Cryptocurrency: Available in some regions
- Mobile Payments: Depending on location
Most deposits are instant, and withdrawals take 1–3 business days. The minimum deposit is usually low ($5–$10).
Is Bet 365 Legal and Safe?
Yes, Bet 365 is legal in many countries and follows strict gambling regulations. It holds licenses from:
- UK Gambling Commission
- Gibraltar Gaming Authority
- Malta Gaming Authority
- Alcohol and Gaming Commission of Ontario (Canada)
- Australian Northern Territory Racing Commission
Bet 365 uses high-level encryption (SSL) to protect personal and financial data. It also follows anti-money laundering (AML) policies.
Always check if online betting is legal in your country before signing up.
Where Is Bet 365 Available?
Bet 365 is available in over 200 countries, including:
- United Kingdom
- Canada
- India
- Brazil
- Australia
- Germany
- South Africa
- New Zealand
- Nigeria
Unavailable regions include:
- Most of the United States (except some states)
- North Korea
- China
- Iran
- UAE and some Middle Eastern countries
Using a VPN may break the platform’s terms of service. Always follow local laws.
Bet 365 on Mobile
Bet 365 offers one of the best mobile betting experiences in the world.
Mobile App Features:
- User-friendly interface
- Fast loading times
- Live betting and streaming
- Push notifications
- Secure log-in options (biometrics)
Apps are available for Android and iOS, and there’s also a mobile-optimized website.
Customer Support at Bet 365
The platform offers 24/7 customer support via:
- Live Chat
- Email
- Phone
- Help Center (FAQs and guides)
Support is available in many languages, making it easy for global users to get help anytime.
Responsible Gambling at Bet 365
Bet 365 promotes healthy betting habits and provides tools like:
- Deposit limits
- Time-outs
- Reality checks
- Self-exclusion
- Gambling history tracking
It also works with support groups like:
- GamCare
- BeGambleAware
- Gambling Therapy
Advantages of Bet 365
- Huge variety of sports and casino games
- Live streaming and in-play betting
- Available globally
- Secure payments and fast withdrawals
- Trusted brand with years of experience
- 24/7 customer support
- Simple, modern app and website
Disadvantages of Bet 365
- Not available in some countries
- Bonuses come with wagering rules
- Identity verification may take time
- Can lead to gambling problems if not used responsibly
Tips for Using Bet 365 Wisely
- Set a weekly or monthly betting limit
- Avoid chasing losses
- Use the “reality check” feature
- Bet only on sports you understand
- Take breaks and monitor your emotions
- Read the terms and conditions of bonuses
Alternatives to Bet 365
If Bet 365 is not available in your country, here are some alternatives:
- Betway – Great for international users
- Unibet – Known for esports and live casino
- 1xBet – Offers many payment options
- William Hill – UK-based with global reach
- Pinnacle – Focuses on sharp odds and low margins
Compare features before choosing.
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FAQs About Bet 365
Is Bet 365 trustworthy?
Yes. It has been in business for over 20 years and is licensed by top regulators.
Can I win real money on Bet 365?
Yes. You can win money through sports bets, casino games, or poker tournaments.
How old must I be to use Bet 365?
You must be at least 18 years old.
Does Bet 365 accept PayPal?
Yes, in most supported countries.
Can I cancel a bet?
In most cases, no. But Bet 365 offers a “Cash Out” feature that lets you settle a bet early.
What is the minimum deposit?
Usually between $5 and $10 depending on the payment method.
Can I watch live matches on Bet 365?
Yes, live streaming is available if your account is funded or if you’ve placed a bet recently.
Final Thoughts
Bet 365 is one of the most powerful and popular betting platforms in the world. With more than 80 million users, strong ownership by the Coates family, and a reputation for fairness, Bet 365 has earned global trust.
It offers something for everyone—whether you love sports, casino games, poker, or just watching live matches. The platform is legal, secure, and available in multiple countries and languages.
If you choose to use Bet 365, do it wisely and always gamble responsibly.
